Figueroa & Flower® takes your privacy seriously. This privacy policy describes how we collect, use, and protect your personal information. Please read this privacy policy carefully.
1. Introduction
This privacy policy applies to the Figueroa & Flower® website and any associated sites, applications, services, and tools (collectively “Services”).
By accessing or using the Services, you agree to the collection, use, and disclosure of your information as outlined in this privacy policy. This policy may change, so review it periodically. If changes affect how your personal information may be used or shared, you will be notified via email or by posting a prominent notice on our website.
If you do not agree to these terms, please do not access or use our Services.
2. Information We Collect
We only collect information relevant to providing you with a smooth, efficient, safe, and customized experience. The types of information we collect include:
- Contact information such as name, email address, postal address, and phone number when you create an account, contact us, or sign up for a newsletter.
- Account information such as username, profile photo, shopping preferences, order history, and any other information you provide in your account profile.
- Purchase information such as products ordered, quantity, price, location, date, and payment method.
- Interactions with our chatbots, customer service representatives, social media, surveys, bulletin boards, forums, sweepstakes entries, etc.
- Device information such as operating system, browser type, mobile network, IP address, unique device identifiers, and crash data to optimize our mobile apps and websites.
- Location information if you allow us access when using our mobile apps. This helps provide relevant product recommendations, stores nearby, etc.
- Cookies and tracking technologies to analyze site traffic, understand user behavior, improve our services, and serve ads.
We may combine information we collect and augment with data from third parties and partners.
3. How We Use Information
Figueroa & Flower® uses your information to provide, analyze, administer, enhance, and personalize our services and marketing efforts, including to:
- Process orders and returns, bill and ship products to you.
- Communicate with you concerning our services, address your inquiries, and send you administrative messages.
- Provide products, content, recommendations, and special offers tailored to you.
- Improve the quality of our services and test features to better understand our customers.
- Diagnose problems and enhance the safety and security of our services.
- Compile anonymous, aggregated statistics and conduct research.
- Display targeted advertisements based on your interests and activity.
- Comply with legal obligations and requirements.
- Prevent and address fraud, breach of policies or terms, and threats or harm.
We only process your information to the extent required for the specific purpose and endeavor to delete it once no longer necessary.
4. When We Share Information
Figueroa & Flower® values your privacy and only shares your personal information in limited circumstances, including:
- With third party service partners and processors to conduct our business and perform services like order fulfillment, payment processing, marketing, analytics, survey distribution, etc. We ensure all service providers sign confidentiality agreements and may not use any personal data for non-contracted purposes.
- With our subsidiaries and affiliates for business purposes like improving customers’ shopping experiences, personalizing content and marketing. Our subsidiaries follow policies aligned with this Privacy Policy.
- When you place online orders or use services by third parties on our Services. We will share your information necessary for the third party to provide the service.
- To comply with legal obligations like responding to subpoenas, search warrants, court orders, or government requests. We share information to comply with legal requirements and only after careful review.
- During business transitions like mergers, acquisitions, bankruptcies, joint ventures, or dispositions of company assets. Customer information is transferred as a business asset but remains subject to promises made in existing Privacy Policies.
- With your consent or explicit direction to share your personal information.
Figueroa & Flower® does not sell or share your personal information to third parties for marketing purposes.
5. Your Rights and Choices
You have certain rights and choices about your personal information, including abilities to:
- Access, correct, update, or delete your account information and preferences.
- Opt-out of receiving promotional communications like marketing emails, texts, or direct mailers.
- Close your online account by contacting customer service.
- Request we not use or share certain personal information by contacting customer service. We will accommodate reasonable requests when possible.
- Get a copy of your personal information we process by contacting customer service. Per privacy law, we may charge a reasonable fee to cover the costs of responding to this request.
- File a complaint about how we process your personal information with your local data protection authority.
6. Cookies and Online Tracking
We and our partners use various technologies like cookies and web beacons to analyze trends, administer websites, track user movements, and gather information to improve our services.
You can control your cookie settings and choices through your browser settings. Disabling cookies may impact your ability to access all of our website features and services.
We also work with analytics partners like Google Analytics to understand how our customers interact with our Services. They use cookies and similar technologies to collect and analyze information about use of Services. These services only provide us aggregated anonymous statistical analytics without identifying individual customers.
7. Online Advertising and Do Not Track Signals
Figueroa & Flower® displays targeted advertisements to users through ad networks and marketing partners. These advertisements are delivered based on users’ inferred interests and browsing history.
If you do not wish to receive personalized advertisements, you can opt-out by clicking on the “AdChoices” icon in any advertisement. This does not mean you will no longer receive advertising when using our Services, only that it will not be tailored to you.
Some browsers have incorporated “Do Not Track” signals which may send a signal to our websites to indicate you do not wish to be tracked. However, because uniform standards have not been adopted for Do Not Track requests, we cannot guarantee all tracking will cease based on such signals.
8. Security Safeguards
Figueroa & Flower® takes reasonable administrative, physical, and technical precautions to safeguard your information against loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. We use industry-standard encryption technologies for sensitive information.
However, no electronic data storage or transmission over the internet is 100% secure so we cannot guarantee absolute security. We recommend you take care when disclosing personal or confidential information online. If you become aware of a data breach affecting your information, please contact us immediately.
9. International Data Transfers
If you use our global Services, your information may be stored and processed in any country where we have facilities or service providers. We implement appropriate safeguards when processing personal information across borders.
10. Children’s Privacy
Our Services do not target or knowingly collect information from children under age 16 without parental consent. If we discover we have collected a child’s information without proper consent, we will take steps to delete it as soon as possible. Please contact us if you believe we have inadvertently collected personal information of a minor.
11. Changes to this Policy
We may occasionally update this Privacy Policy to reflect changes in our practices, technologies, legal requirements, and user needs. If we publish changes, we will update the “Last Updated” date at the top of this policy.
Continued use of our Services after any changes signifies your acceptance of the revised Privacy Policy. We recommend you revisit this page periodically to keep up to date on our data practices.
12. How to Contact Us
If you have any questions about this Privacy Policy or your personal information practices, please contact our Data Protection Officer at:
Figueroa & Flower®
123 Fashion Avenue
Los Angeles, CA 90001
Email: [email protected]
Last Updated: January 1, 2023
